July - Sensation is an indoor dance-event which originated in the Netherlands and organized by ID&T. The original event, which ran exclusively in the Amsterdam ArenA for a period of five years until 2005, is now located throughout Poland, Spain, Chile, Germany, Belgium, Hungary, Czech Republic, Latvia, Russia, Denmark, Lithuania, Portugal and Brazil.
In 2008, it was announced that for the first time Sensation would be held on New Year's Eve in Melbourne, Australia, as well as in Barcelona, Spain.
In 2000 and 2001, it was made up of one edition, just called Sensation, but it has now been split up into two editions: Sensation Black and Sensation White. This was done to differentiate the music and feeling more than would have been possible if it were one event. Sensation Black focuses more on 'darker' music, like Hardstyle and Hardcore, whereas Sensation White focuses more on Trance. Every year, Sensation also releases two doublediscs (Black and White) and two singles they call the Anthem. 2008 the names of both events have been changed: ”Sensation“ (formerly ”Sensation White“), and ”Black“ (formerly ”Sensation Black“).
The first edition of Sensation, in 2000, did not sell out. The media announced that it was sold out in order to boost interest in the event, which eventually attracted 20,000 people. In this first edition, the DJs only used one side of the Amsterdam Arena as the stage. Later editions have the stage in the middle. This Sensation was the only one that did not have a dress code. All subsequent editions of Sensation White have sold out, usually well in advance (usually all 40,000 tickets are sold in a few hours). Sensation Black has not been as successful, but is usually either close to selling out, or sold out a few days before the event.
In 2005, Sensation White was also held in Belgium and Germany. In 2006, ID&T started Sensation International, an international tour, based on the simplified version which could be seen in the Amsterdam ArenA, in 2005. The first edition was held in the Antwerp Sportpaleis. In 2008 Sensation White was held at SCC Peterburgsky in Saint Petersburg, and a New Year version was held at the Telstra dome in Melbourne on the 31 December 2008 which sets a new World Record with the most partygoers ever visiting the World's Leading Dance Event (38.380 participants).